
INSPIRED BY SPORT
SUPERCHARGED BY NATURE
SCIENTIFICALLY VERIFIED
BE A FORCE

Wellness products
ENGINEERED WITH NATURE’S BIOENERGETICS
TO FIT YOUR SIGNATURE FREQUENCY

Natural energies impact the way we feel, the way we think, and how we live

Quantum nutrition
At Phia Lab, we harness energies created by sun, soil and water, found in fields, forests and oceans from the far corners of the world. Products are created with your well-being in mind, deliberately void of synthetic substances. Phia can have the greatest impact on you when products are matched to your signature frequency. Why Phia? We believe, and our research indicates, that these natural elixirs provide quantum nutrition for your energy body helping you live a happier, healthier life … to be a force!

OLYMPIAN • Engineer • Alchemist
Our Founder and Happy Scientist, Michelle Roark is a two-time Olympian, chemical engineer, scientist of bioenergetics, certified perfumer, wellness entrepreneur and self-proclaimed alchemist. When her sports psychologist suggested that she strive to experience the “zone” with all five of her senses, she decided to create her personal scent of competition. From this quest in the start gate, Michelle found bioenergetics in the lab.

there’s a wave for you
phia philosophy

SUPERCHARGED BY NATURE
SCIENTIFICALLY VERIFIED
Formulated from the bioenergetics of the botanical world

5
Moisturizing butters from the rainforest

8
Nourishing nut oils from Africa

7
Antioxidant rich tropical fruits

89
Biological essences from the botanical world

600+
Flower petals in each energy bouquet

50+
Countries sourced for rare ingredients
NEVER TESTED ON ANIMALS, NO ARTIFICIAL PRESERVATIVES, FREE OF MEA, DEA, DYES, PARABENS AND SULFATES, GLUTENS.

Who benefits from a phia regimen?
Michelle skied moguls. Kristin is a nurse for Flight for Life. Rico runs a hip-hop studio in Boulder and a school in Haiti. Mary works with 4th graders. Emily promotes happiness with art. Dawn and Garrett launched Wonderbound. Shari practices law and founded a charity for children.

tell us your phia success story
What People Are Saying
Energy Bouquet

LOVE This Serum

LOVE this serum for my hair! Great for taming those little fly aways or keeping my hair under control when traveling to humid climates. I’ve also turned my mom and sisters who live in Louisiana on to this product. They use it daily!
Amazing Quantum Oil

Get Your Happy On

The woman in the arena

This book shows Michelle’s courageous and perseverance attitude towards everything; not just her glorious experience but also difficult one. The book gave me detail explanation about how quantum nutrition works and its benefits. After reading this book, I truly believe that everyone, like EVERYONE needs quantum nutrition! Thank you so much for sharing your experience, Michelle!
Searching for your path? Start with this amazing book!

This book allows you to see the path of your own self-development through the adventures of the author Michelle Roark. And that’s not even the best part! You can literally feel the energetic motivation as you turn each page!
Happiness Experiments

“What an interesting concept – personalize product recommendations based upon an individual Energy Profile. While many spa products may feel and smell nice, Phia does something out of the ordinary for me – using the Energy Mist and Hair & Body Serum made me happy. I smiled, had good memories of tropical islands with family and was put in a good mood. What’s going on over there at Phia Lab – happiness experiments?”
Product Review

“An energy experience in the best possible way! The mist is a must have for a daily refresher and the serum will make your hair just that much more shiny…and nourish your cuticles…and prime your skin for make up…and the scent just keeps you smiling!”
Shampoo & Conditioner

Your shampoo and conditioner have completely changed my hair. I’ve been using it for a week now. Love your products!!
Illumination Serum

An amazing product to use after your shower for hair and body. The scent of the serum is ideal and made just for you, your body, your hair and your energy type. How great is that?
Illuminating Serum

The texture of this product is one of the best I’ve used. This product is easy to incorporate in your daily routine at home and will add as a great enhancement to spa treatments.
Research

Thank you again for educating me on energy medicine. Your presentation and products are so fascinating and exciting. I have been using the Imagination body/hair serum everyday and I am loving the serenity and soft skin that it promotes.
I am still so floored about your research and application.
Fabulous Serum

Bought your Focus Hair & Body Serum at a hotel outside of Boulder CO in October and are desperate to get more! We live in NY. Please let me know how I can get hold of your fabulous serum!!
Crystal Facial

I just had the Phia crystal facial and it was the most AMAZING facial. My skin was absolutely glowing and I was seeing all sorts of beautiful colors during the crystal massage.
At the intersection of nature and science

Take a moment to understand Phia; ……It is fascinating and its foundation at the intersection of nature and science is profound and truly effective.
Right for me, my body and my energy

My hair and skin feel soft and with a healthful appearance. I love smelling good all over when applying this product, without the perfume effect, not to mention this is the right scent for ME, my body, and my energy!
Need to tell someone—I love this product!

Need to tell someone—I love this product. I used at the Hyatt Spa in Beaver Creek several years ago, then realized I should Google to see if I could by directly. I use this on my face and rub the rest into my hands and fingernails. It’s especially great during the winter. My skin has never looked so good!
Amazing and inspiring bio of the founder. WELL DONE!!!!
Gosh I appreciate Phia labs
Gosh I appreciate Phia Lab so much. I recently went through a stressful time period. when things started to get overwhelming I would take a moment and use your products. It helped me calm down and think clearly. I also feel like I’ve gotten really good sleep. I’m so grateful to have that support while I was going through that tough patch and continue to enjoy your products.
Julianne Taylor
I love my Phia products!
This company has some of the best products I’ve ever used. And I really believe the hair and body serum is helping my eyelashes stay full. I used to use Grandelash MD but my eyes starting reacting to it after about a year. Your oils don’t do exactly the same as Grandelash but I don’t think I lost all I had gained either. I first used the serum at a spa I visited in the mountains and I’ve never looked back…
Reason for Contacting: I love my Phia products!
Elisa McKee
I Got a ‘Quantum Physics’ Message
I Got a ‘Quantum Physics’ Massage in the Billionaire Capital of America. Sure, you can get a standard massage or facial at the on-site Body Sage Spa in the Rusty Parrot. But the menu goes way beyond that, with offerings ranging from a Phia “energetic crystal exfoliation” with “quantum essences” to a “wild nature invigorating experience,” to “awaken the WILD within.” I opted for the 60-minute Phia “energy force” massage with quantum physics with custom aromatherapy. I had no idea what that entailed, but after booking, I was sent an online questionnaire with all kinds of questions to drive my treatment. Instead of asking about my skin or sore muscles, it asked more personal questions, including what kind of flowers I liked and where I’d like to spend a Friday night.
Based on the survey answers, the massage staff determined that my best match was the Phia “Imagination” essential oil scent. There was a quick aroma test, as well as an unexpected balancing test, to see if it was a fit for me. The whole experience was above and beyond what I had ever experienced in spas around the world. I highly recommend it!
My husband and I absolutely LOVE these products!

My husband and I absolutely LOVE these products! We’ve been using them for about a month. Our clarity and focus have increased immensely. My sleep has even improved! my energy and enthusiasm have increased to the point where I’ve switched to decaf. While I am not normally a person who will pick floral scents for myself, I find that it adjusts to my body, and is very pleasant to me. So much so, that I now carry the body spray with me to refresh throughout the day.
When you answer the questionnaire, seriously…don’t overthink your answers. Go with the first thing that comes to your mind and your results will be perfect. I hope you enjoy the products as much as we do! Thanks for reading!
The products are great, and
The products are great, and the underlying philosophy and science is truly unique.
I Get So Many Compliments

I bought the Focus Illuminating Serum ages ago and have been hooked ever since. I get so many compliments when I wear it and it left my skin and hair sooo smooth. Literally obsessed! Just ordered again Ashley Zamora
Become a Phia Ambassador

Phia Lab is on a mission to plug everyone into the bioenergetics of nature.
Be part of this adventure and become a Phia ambassador! This means being a part of a community of curious minds, passionate hearts and relentless forces of nature. It means building your social presence, getting pre-launch access to all of our creations, and being in the loop before the rest of the world.
Phia Exclusively in Salons & Spas
Phia products are exclusively available on our web site and in fine salons and spas.
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